ART OF STORYTELLING


‘’ Facts tell, but stories sell ’’ is the mantra I heard from all my professors as a budding marketing, which got me thinking of the ART OF STORYTELLING In a more complex way. Let’s face the truth: we are all down for a juicy storytime, whether it’s at the workplace lunchroom or simply afternoon tea with a biscuit we Sri Lankans are wired that way to listen to storytellers we tend to share our thoughts and feelings, values through stories. Stories have always been a significant part of my life; whether it’s a passed-down myth or simply a good time my parents had in college, stories have always made my already close relationships closer.
Why Storytelling is such an essential skill in the modern data-driven world is the real question we have to ask ourselves. Storytelling is a transformative skill for healing, empowerment, and professional growth. According to Philip Pullman, a renowned writer, stories are the things we need most in the world after nourishment, shelter, and companionship.
This article will explore the universal impact of Storytelling, drawing lessons from the Sri Lankan culture of storytelling while connecting the skill to personal and professional development. Storytelling transcends cultural disciplines and professions, emerging as a timeless medium for connection, healing, and empowerment in Sri Lanka, a land steeped in oral traditions, storytelling carries profound potential as a tool for reconciliation and cultural preservation and as a transformative skill for professionals in all walks of life. Sri Lanka is a nation healing from decades of conflict and miscommunication, and stories will sincerely help integrate the connections between all
groups of communities that will cultivate peace, empathy, and, most importantly, hope Sri Lanka is already a pro at storytelling with its enriching history. We have untold folktales that have been passed down the generations, even older than some of the buildings standing. Why don’t we turn this special spice into a modern teaching method?


How many of us still remember the beautiful stories our mothers and grandmothers used to tell us during bedtime?

This is a lost art nowadays. Children learn about all the
beautiful values in life, such as forgiveness and kindness, through these stories. Stories are for children and adults to share their experiences and learn through others’ stories from people who have walked the path before. Stories play a significant role in personality growth because every word uttered is empowerment that is integrated into the stories.
Storytelling is not only for campfires and bedtimes it is an essential skill for every profession imagine all the tedious work presentations you have to sit through or even an hour-long lecture you sat through, but you felt you could’ve done a better job with it than the experienced professor. What could they have done to make the content more reachable, simply turn it into a good story we have identified by now that we humans are such simple creatures who are always down for a good story.

Storytelling is a lost art.’’Steve Jobs once said that the most powerful person in the world is a storyteller, and that could be you. It takes some simple steps to formulate a story, but the most essential thing in cooking up any story is that it should be relatable, and for a story to be relatable, the main lead should enjoy the content.

What’s more enjoyable than your very own life?

So this humble calling is to all hidden storytellers reading this: It is time to take your pen out and go forth to make the world a little better….

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